Holding news

Sales of “Alenka” brand products produced by the United Confectionary Manufacturers management company have increased by 82% in 2006 compared to 2005. These figures were certified and presented by the United Confectionary Manufacturers management company in the financial and economic activity report for the last year.

“Alenka” brand’s market share of slab chocolate and candies sold by weight segments is 3,4% and 2,4% accordingly if expressed in monetary units. These figures are based on the retail sales audit material that was conducted by the research company AC Nielsen in Russian cities from January to December, 2006.

High sales dynamics were primarily achieved through consistent implementation of the complex development strategy of the famous trademark. “Alenka” celebrated its 40^th year anniversary in 2006.

“Alenka” trademark’s line was expanded in basically all main categories of the confectionery products. The Holding’s specialists have developed several sorts of fudge candies and super soft caramel to meet customers’ preferences. New sorts of “Alenka” chocolates with nuts and raisins as well as “Alenka with milk +calcium” were particularly popular among customers. 

There was also a national advertising campaign for the promotion of “Alenka” trademark’s products.