The United Confectionary Manufacturers is the leading Eastern European confectionery holding. It includes 14 units that focus on production of confectionery goods. Our Holding includes the following key factories: OJSC “Moscow confectionery factory “Krasniy Octyabr”, OJSC “Confectionery concern “Babaevsky”, OJSC “Rot Front”.
The the United Confectionary Manufacturers management company is a Russian company. Its main goal is to consolidate efforts of the leading confectionery factories of Russia in order to meet and anticipate expectations of the confectionery goods of the customers. The Holding also aims at strengthening its leading positions on the confectionery market based on a better understanding of customers’ demands that will eventually contribute to the national economy. The United Confectionary Manufacturers management company constantly work on increasing its inner potentials and developing corporate traditions.
The United Confectionary Manufacturers management company unifies confectionery factories which have a high potential for growth. We are the leaders of the domestic market!!! Holding’s share of the confectionery market’s revenues was 14% or 751 million dollars in 2006.
The Holding has more than 17 000 employees.
The assortment of goods that are produced by the Holding’s factories fully covers all segments of the confectionery market: chocolate, candies sold by weight or the packed ones, caramel, toffee, waffles, cakes, oriental sweets and hand-made candies.
The companies’ most famous brands are “Alenka”, “Babaevskiy”, “Vdokhnovenie” “Visit”, “Mishka na Severe”, “Oseniy Vals”, “Krasnaya Shapochka”, “Skazki Pushkina”, “Ptichiye Moloko”, “Moskvichka” and many others. Specialists of the Holding pay great deal of attention on developing new products. Our novelties are notable for their original recipes, attractive design and traditionally stainless quality.
A wide-promotion campaign the main brands “Babaevskiy”, “Alenka” and “Vdokhnovenie” is planned for 2007. A number of events for creation and promotion of new brands of Moscow and regional companies is also on the list of priorities.
The Holding was actively developing international bonds with nations of the former Soviet Union along with the US, Israel, Canada, Germany, Greece, Mongolia, New Zealand in 2006. Mutually beneficial cooperation with Poland and France was initiated last year. Exports increased by 36% comparing to year 2005 and amounted to 15,6 million US dollars.
The Holding plans to increase its sales volume by 17% comparing to 2006 to the total of 24 billion rubles.
The Holding plans on achieving its goals by the means of effective work of the Single distribution system, Regional dealers’ centers that operate in all Federal regions of the Russian Federation. Single distribution system allows controlling retail sales in more than 49 000 stores through out the Russian territory that will guarantee growth of the Holding’s market share. Currently, the Holding’s numerical distribution is around 30% of the major cities’ active base. The Holding’s special representatives’ team has more than 1 000 members through out the country in accordance with the data of 2006.
Single Sales areas (ETP) are placed in operation in Moscow and Vidnoe city of the Moscow region. ETPs allow forming optimal assortment of Moscow and regionally produced products and their subsequent distribution into the regions, Moscow and regional chain stores and export. Furthermore, ETP’s establishment permitted shipping of consolidated assortments from all of the Holding’s factories for creation of the needed conditions for the regional dealer’s chain development.
The United Confectionary Manufacturers management company plans on developing direct retail sales on local markets along with distribution development of the national assortment. The Holding bases its plans on strong traditions and potentials of the regional factories as well as on rational positioning of the local product’s assortment.
Direct sales to large national chains stores have doubled (“Pyaterochka”, “Perekrestok”, “Metro C&C”, “Real”, “Aushan”, “Magnit”, “Dixsi”, “Kopeika”, “GK Victoria” and others). The assortment of products has been broadened within the frameworks of the strategic partnership.
Quality management system implementation is crucial for ensuring single high quality standards. The quality management system meets international standards of series ICO 9000. It is planned that all factories of the Holding will be certified in HASSP system by 2009.
Our mission
«BRING HAPPINESS WITH NATURAL PRODUCTS OF TRADITIONALLY HIGH QUALITY TO EACH HOME”
Priorities and goals of the United Confectionary Manufacturers management company
Consolidated efforts of the United Confectionary Manufacturers management companyare aimed at fulfillment and anticipation of the customer’s expectations.
What the Holding is created for:
- Meet customer demand by producing high-quality organic products of various segments of the confectionery market;
- Bring happiness, satisfaction and the spirit of holidays to our customers;
- Allow adults to become children again.
Main idea of the Holding:
- The holding pays close attention to preferences and demands of our customers;
- The holding is a single body united by a common goal of Russia’s prosperity;
- The holding develops close and beneficial relations with the partners;
- The holding preserves and multiplies ancient traditions of quality.
Priorities of the Holding:
- Loyalty of the customers, partners and employees;
- Ancient traditions of quality;
- Innovation technologies;
- Management team;
- Accessibility of the product;
- Reliability of the partners (financial stability);
- Extended geography of production areas;
- Reputation;
- Employees that ensure the process of production and realization;
- Modern products.
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